Princess Hijab, born in 1988, is an unseen character. The young artist behind her wishes to remain anonymous. Since 2006, the Princess, who has begun a movement (Hijabism) based on the subverting of advertisements (Hijabizing) veils faces on billboards using a black marker pen.
The black hijab encompasses every existing form of distinction. PH also operates on the Internet by creating animated gifs.
She initiated the hijab_ad collective.